Directed by Bruno Aveillan, this beautiful ad won several awards like Gold Clio Award, Gold London International Award, Epica Award, Mobius Award, World Medal at New York Festival, Top Com d'or, Grand Prix Stratégie, ...
15 October 2010
14 October 2010
Louis Vuitton's History - It's Humble Beginning
Louis Vuitton Malletier — commonly referred to as Louis Vuitton, commonly Anglicized as /ˈluːi ˈvuːtɒ/), or shortened to LV — is a French fashion house founded in 1854. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses. Louis Vuitton sells its products through small boutiques in high-end department stores, and through the e-commerce section of its website.
The Story Behind a Modern Fashion Powerhouse
The Story Behind a Modern Fashion Powerhouse
The Louis Vuitton logo, a Japanese-inspired flower motif, has been synonymous with luxury since it was first introduced in 1896. The famous monogram logo was created as a way to prevent counterfeiting of the Parisian company's designer luggage. This marks the appearance of the very first ‘designer label' as we have come to understand it in the contemporary marketplace. Ironically, Louis Vuitton has since become the most heavily counterfeited brand in fashion history, with only 1% of all Louis Vuitton-branded items in circulation considered authentic.
Louis Vuitton history has its roots in the excitement of the mid-Nineteenth Century, the extraordinary time when interest in travel was spreading throughout the world. New technologies made longer distances within reach of those who could afford them, and paintings and photographs of far-away cities and exotic places were in vogue around the world. The world wanted to travel, and Louis Vuitton began to etch its place in history as one of the first luggage companies designed to meet the needs of explorers, voyagers, and vacationers everywhere.
In today's world, Louis Vuitton conjures thoughts of the posh, extravagant lifestyle of the celebrities and socialites who, with cult-like zeal, carry purses and bags emblazoned with the Vuitton logo. It also conjures up thoughts of street vendors selling counterfeit merchandise to the consumers who covet the image the brand represents. Behind it all is the history of a company built by a single man who had a vision of blending timeless elegance with innovative functionality.
The Beginning (1854-1892)
Louis Vuitton history has its roots in the excitement of the mid-Nineteenth Century, the extraordinary time when interest in travel was spreading throughout the world. New technologies made longer distances within reach of those who could afford them, and paintings and photographs of far-away cities and exotic places were in vogue around the world. The world wanted to travel, and Louis Vuitton began to etch its place in history as one of the first luggage companies designed to meet the needs of explorers, voyagers, and vacationers everywhere.
In today's world, Louis Vuitton conjures thoughts of the posh, extravagant lifestyle of the celebrities and socialites who, with cult-like zeal, carry purses and bags emblazoned with the Vuitton logo. It also conjures up thoughts of street vendors selling counterfeit merchandise to the consumers who covet the image the brand represents. Behind it all is the history of a company built by a single man who had a vision of blending timeless elegance with innovative functionality.
The Beginning (1854-1892)
Louis Vuitton was born in Anchay, Jura, France in 1821. He moved from his hometown in 1835 at the age of fourteen. Two years later, he arrived in Paris and apprenticed for luggage- and trunk-maker Monsieur Marechal. Vuitton was trained in the art of fine-luggage creation, while working as a luggage packer for upscale Parisian families. This experience gave him insight into the world of luggage and the needs of travelers, serving him well when he launched his own luggage design business to serve wealthy, traveling Parisians. Vuitton was trained in the art of fine-luggage creation, while working as a luggage packer for upscale Parisian families. This experience gave him insight into the world of luggage and the needs of travelers, serving him well when he launched his own luggage design business to serve wealthy, traveling Parisians. Vuitton was trained in the art of fine-luggage creation, while working as a luggage packer for upscale Parisian families. This experience gave him insight into the world of luggage and the needs of travelers, serving him well when he launched his own luggage design business to serve wealthy, traveling Parisians.
In 1854, he opened his first store in Paris, creating Louis Vuitton Malletier ("Louis Vuitton Trunk-Maker"). Vuitton began by designing the first flat-topped trunks that were lightweight and airtight. At the time, all other trunks had rounded tops for water to run off, and thus could not be stacked in railway cars. But perhaps more important than the configuration of the flat trunk was it's cover, Louis Vuitton's signature grey "Trianon" canvas. The "Trianon" trunk quickly became popular as a symbol of cosmopolitan living and elegant traveling. The same year, Vuitton created innovative trunks to accommodate the voluminous crinolines worn by France's Empress Eugenie, wife of Napoleon III. The Empress could be considered the beginning of Vuitton's carefully crafted image as a brand of luxury and celebrity. By1860, Vuitton was already successful enough to open a larger factory in Asnières-sur-Seine to accommodate the increased demand for his goods.
During the next decade, Vuitton created many innovative designs, including the first Vuitton wardrobe trunk, which contained a rail for hanging clothing and small drawers. Vuitton's son Georges developed the unique five-number combination lock that has since been found on all Vuitton trunks. Rival luggage manufacturers began imitating his popular luggage designs, which lead him to the creation of distinctive stripes and checkerboard patterns. In 1888, Louis and Georges collaborated on the "Damier Canvas" pattern, containing the first Vuitton trademark, a logo that reads "marque L. Vuitton déposée" ("mark L. Vuitton deposited" or roughly "L. Vuitton trademark"). Surprisingly contemporary, the "Damier Canvas" paired a lively geometric pattern with subdued hues. The result was a quiet elegance that has withstood the test of time for three centuries.
13 October 2010
Devil may wear Prada, but Virgin Mary dons Louis Vuitton
Agence France-Presse
Posted at 08/01/2010 9:27 AM | Updated as of 08/01/2010 9:27 AM
ROME – The devil may well wear Prada, but at a biennial exhibition of sacred art in Italy, a statue of the Virgin Mary is donning Louis Vuitton, local newspaper Il Centro reported on Thursday.
The veil traditionally covering the Virgin's head bears the French luxury brand's trademark "LV" logo in golden letters decorating bags -- many of them counterfeit -- around the world.
Francesco De Molfetta, 31, said he created the work to "denounce a society based on the cult of appearance through the use of a brand that represents the search for ephemeral happiness."
"This new way of interpreting sacred art is along the lines of the famous work presented (in 1999 in Venice by Maurizio) Cattelan that showed a wax icon depicting Pope John Paul II being crushed by a meteor," the curator of the biennial Giuseppe Bacci told Il Centro.
"It is a way to hit the visitors' unconscious," he added. The biennial is held at Isola del Gran Sasso in the central region of Abruzzo. Milan native De Molfetta's works have been on show in Tokyo, at the T20 contemporary art gallery of Murcia Spain and at the museum of Besancon in France.
11 October 2010
My New Artsy - Sample
Ladies,
In case if you have any doubt on our products, you may now take a good look on my new LV Artsy MM.
It does look like the authentic ones right? So, why pay more since you can have one at a very much cheaper and affordable price? Do order one for yourself or loved ones today and stop envy others carrying branded designer handbags as you can have one too!!
PreOrder For Authentic LV Bags
Dear all,
If replica handbags are not your cup of tea then we now have preorder for aunthentic Louis Vuitton handbags as well!
Simply check out your desired model on louisvuitton.com, and preorder via us, calculation as follows:
total price in RM = Deutschland (or widely known as Germany) Euro price on louisvuitton.com x 1.2 x 4.6.
(eg. 500 Eur x 1.2 x 4.6 = RM2760)
Interested buyer please pay a 80% deposit, this is to ensure no back off after order has been made. Once the handbags reach Malaysia, we'll notify you to pay the 20% balance. After we receive your full payment, we will post out your handbags immediately. You may expect to receive your handbags roughly on the 1st or 2nd week of November 2010.
Grab this opportunity to own your dream authentic designer handbags with lowest price, guaranteed lower than Boutique price! Order fast to avoid disappointments!
Order Due Date: from NOW till 22 October 2010
Note: Please bank in 80% deposit latest by 22 October 2010 before 12 midnight!
Subscribe to:
Posts (Atom)